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News Release: 7/1/2024

Mountain Sports Flagstaff Awarded $10,000 Backing Small Businesses Enhancement Grant through American Express and Main Street America

On Tuesday, June 25, American Express and Main Street America announced the grant recipients for the Backing Small Businesses Grant Program.  Mountain Sports Flagstaff, based in Flagstaff, AZ was among the winners.

“Receiving the Backing Small Businesses Grant as the second-generation owner of Mountain Sports Flagstaff is an affirmation of our commitment to adapt and thrive in a rapidly changing retail landscape. Applying for this grant was not just about immediate financial support; it was a strategic decision to secure the resources necessary to bolster our revenue amidst escalating costs. With wages, benefits, and inventory expenses rising, it became clear that optimizing our sales strategies was crucial for our sustainability.

Partnering with Outside Looks, a respected retail analysis firm, through the grant's funding will enable us to delve deep into our sales performance and implement innovative solutions. This investment not only looks after our business but also upholds the economic vibrancy of Flagstaff, a community we proudly serve. This grant makes possible the dual commitment to weathering economic challenges while maintaining excellence in service."

American Express and Main Street America today announced the 500 small business owners who have been awarded $10,000 through the Backing Small Businesses grant program. The program’s 2024 grant recipients represent U.S. small businesses across all 50 states, plus D.C. and Puerto Rico. Later this year, grantees will have the opportunity to apply for an additional $30,000 enhancement grant that will be awarded to 25 small businesses.


Since launching in 2021, Backing Small Businesses has provided over $9 million in grants to 1,180 small business owners nationwide. American Express and Main Street America initially created the grant program to help economically vulnerable small business owners recover from the COVID-19 pandemic and grow their businesses.


This program is part of American Express’ “Backing Small” initiative to provide financial support and resources to small business owners experiencing economic hardships. Other Backing Small grant programs include Backing Historic Small Restaurants and Backing International Small Restaurants. Backing Small is an extension of American Express’ longstanding commitment to support small independent businesses globally, including through its Shop Small movement and Small Business Saturday campaign, celebrating its 15 th anniversary this year.

Meet the most recent Backing Small Businesses Enhancement Grant Recipients:


To learn more about the Backing Small Businesses grant program and learn about the grantees, click here.

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