Chamber Institute: Effective Marketing Solutions - How to Manage Your Way Through a Successful Year
Effective Marketing Solutions: How to Manage Your Way Through a Successful Year
Presented by Rand Jenkins, Small Business Advocate for Mountain Mojo Group
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Begin by understanding consumers and the main market research techniques with Rand Jenkins, marketing guru.
We will cover the concepts and tools you need to successfully develop a marketing strategy for your business, product or service. Learn the fundamental steps of your digital presence, competition, demographics/personas, messaging, tone, various digital platforms and your execution of the plan.
Who is Rand Jenkins?
Rand started in the world of production 20 years ago working as a production assistant on the MTV Movie and Music Awards shows. Since then, he has worked, managed and produced over 1400 concerts, festivals, fundraisers, galas and special events. He co-founded, owned and operated Flagstaff's Green Room, a downtown music venue and bar, for 7 years. Between 2013 and 2015, he had the privilege of working for R Entertainment as the General Manager of The Pepsi Amphitheater in Flagstaff Arizona where he helped to manage and produce approximately 90 concerts and festivals over 3 summers. Rand also owns and produces 3 community/music festivals in Flagstaff including The Flagstaff Hullabaloo, Flagstaff Cornucopia and Kaleidoscope Kamp Out.
is goal is to reunite the community at these events, raising some serious funds for local charities, promoting sustainability and showcasing the community's finest restaurants, retail shops, non profits, artists and musicians. In 2015, he started a marketing firm with his partner Austin Leggett called the Mountain Mojo Group. He assembled a talented group of creatives that provide marketing strategy, website development, graphic design, advertising and media buys, tons of social media management, public relations, photography and videography and on site activations. In his spare time he volunteers for the boards of The Flagstaff Arts and Leadership Academy, The Flagstaff Music Festival/Firefly Gatherings, mentors for Big Brothers, Big Sisters and tries to help out when and where he can with local fundraisers.
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Date and Time
Tuesday Mar 20, 2018
11:15 AM - 12:00 PM MST
March 20 th, 2018
11:15 am to 12:00 pm
Fees/Admission
$10 for Members
$15 for Guests
